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Altra was founded in the back of a running store by two runners in 2011. They started the company because they wanted a running shoe to help you run more naturally. Altra shoes do this in two main ways: the FootShape toe box and Balanced Cushioning platform.
FOOTSHAPE™ TOE BOX: Altra's FootShape™ toe box is a wider, ergonomically designed forefoot area in every shoe. This allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum stability and power. Plus, it enhances stability for all-around comfort.
BALANCED CUSHIONING™: Most shoes have more cushioning in the heel than the forefoot, causing a slight downward slope. You may have heard of this as “heel-to-toe drop.” Every Altra shoe is built on a Balanced Cushioning™ platform that positions the heel and forefoot an equal height from the ground. Therefore, all Altra shoes are Zero-Drop™ shoes that can feel flatter than other running shoes. This natural foundation aids in optimal alignment, cultivates better form and encourages a low-impact landing.
Altra shoes are born out of frustration, with the company owner lobbying shoe companies for years before making his own designs in order to encourage low impact running technique and prevent injury. Listening to his customers and using research as his guide, a long time was spent altering existing shoes to remove excess heel elevation, provide level cushioning, and create a toe-box that mirrors the shape of a healthy foot.
While these shoes have evolved a lot since then, they still aim to return runners' feet to their natural position. Altra designs and manufactures a wide range of running shoes for men and women. There are three categories of shoes available: neutral road, support, and trail. Each of these shoe categories has been specifically designed to eliminate knee pain, shin splints, and recurring foot pain.
While level cushioning through the Zero Drop platform is the design goal of all shoes, there are three cushioning ranges available to choose from: light, moderate, and high. Altra's large selection of shoes is made by runners for runners, with a number of clever and innovative design choices being made rather than blindly following convention. Altra is committed to helping people run better.
Here at WildEarth, we stock a number of Altra shoes for men and women. While we sell a large number of trail shoes to our adventurous customers, we also stock Altra's road running range. The friendly team at WildEarth take great pride in our competitive prices, super-fast nationwide delivery system, and expert technical advice. From outdoor equipment through to running shoes, our staff are passionate about all elements of the outdoor lifestyle.
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25 Central Dr, Burleigh Heads
Gold Coast, QLD 4220
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Shop 2/30 The Circuit, Skygate Home & Life
Brisbane, QLD 4008
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1800 841 847
service@wildearth.com.au
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