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The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefits of Merino wool as a performance fabric. It was soft (softer than any wool they had ever felt), moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odor-neutralizing—helping to keep feet dry, comfortable, and warm for longer than the synthetic socks they were wearing at the time. It worked so well, in fact, that we use it in almost every single item we make.
We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.
Become a member and get a great deal on your order
Click here to JoinGold Coast
25 Central Dr, Burleigh Heads
Gold Coast, QLD 4220
Brisbane
Shop 2/30 The Circuit, Skygate Home & Life
Brisbane, QLD 4008
Contact Details
1800 841 847
service@wildearth.com.au
Copyright © 2014 - 2024 Wild Earth. All Rights Reserved. ABN: 67 116 973 856
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